CEOs want to get closer to customers
IBM has just released the insights from its global CEO survey, which covered 33 industries and 60 countries, including Australia. The study, titled ‘Capitlizing on Complexity’ explored CEO responses...
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A reason to upgrade – iPhone 4?
Last week was a buzz with all the talk of the new iPhone 4. What was interesting to read was how much it delivered in terms of the issues current iPhone users whinge about. Our iPhone community...
View ArticleAre you willing to lose control?
It really won’t hurt as much as you think! Nor will it be as bad as you think! As qual researchers we generally like to keep control. Heaven forbid that our ‘respondents’ would have any control. Oh no!...
View ArticleAn interlude with iPhone users uncovers insights for brands
Latitude Insight’s case study of iPhone users uncovered just what consumers find so fascinating about the iPhone, why they use that four-letter word – LOVE, and how brands can become part of this...
View ArticleNeedle in an Appstack
Apple’s iTunes App Store has in excess of 100,000 apps across a multitude of categories. There’s apps for fun, for making your life easier, for saving time, for sleeping better, for unleashing your...
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Pocket shopping via Smartphones: Are we ready?
While many iPhone users may pay for apps and download them directly to their phones, there is some reluctance to make other purchases via a mobile device. Concerns about security are an issue for many,...
View ArticleA sensitive issue – iPhone App Pricing
It’s widely recognised that the success of Apple’s iPhone has a lot to do with iTunes and the mammoth number of apps in the App Store. With more than 100,000 apps available across many categories, it...
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Underestimating the voice of the customer
The online tax push by Gerry Harvey (Harvey Norman) and other large Australian retailers such as Myer, David Jones, Target, House and Borders is receiving incredible (and ongoing) backlash from angry...
View ArticleGoing mobile….
Mobile is an inherent part of our lives today and it’s important for researchers to grasp how this medium can help us improve our research outcomes. That’s why, last month I attended the Merlien...
View ArticleWhat sort of question is that?
What’s your most embarrassing moment that makes you squirm and that you’d hate to share? What, you don’t want to answer? You’re trying to evade my question? Why? As a qual researcher we often have to...
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